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Understanding How Search Engine Optimization Works

Everyone knows that in order to be successful in a web business, people have to be able to find your website. You can have the most beautiful website in the world, but no one can find it, your website is not of any use to anyone. To increase the chances of your website being found when people search for information in your business industry, your website has to optimized. You might have heard about search engine optimization but not know quite how that applies to your business. This article will take some of the mystery out of SEO.

Search engines crawl over the content of websites every second of the day in order index content. They use a very complex formula against which they rank the relevance of websites to certain words. Each search engine provider has its own proprietary algorithm, so how your website ranks in one search engine may not be exactly the same as your rank in another search engine.

In your business industry, there are certain words that are commonly used. These are words that people type into a search engine if they want to find information in your industry. It is important that you incorporate these words into the content of your website, in order to optimize your site. Key places for these words are the headings of your paragraphs and the title tag in your web page's HTML code. You can also link these words to  other website content is relevant to the topic, thus making the word into an anchor link.

Search engines crawlers can only index content that is text. If you have images, video files, and other non-text content, search engines will not be able to recognize them. However, there is a way to help the search engines "see" your image files. This is by putting in a description in the alt attribute of the image tag. Use good key words in this description, and your images can be a connection between your website and the search engines.

Your focus should be on high quality content. Although keywords play an important part in search engine optimization, it is not just a matter of how many times you use a keyword. In fact, frequency does not matter; how you use the words is more important. Your keywords must be used in context. If your keywords are found in a block of text that is totally irrelevant, your website may be penalized for keyword stuffing.

Keep an eye on your rank periodically. Make sure that the information that you have in your title and description tags in your web pages is what you want the world to see because this will make up your entry in search engine results. After you have implemented some changes for SEO, give it a few weeks to work through, and see if your site rank improves.

Search engine optimization is a marketing skill that will get better as you use it more and more. When your find the right approach, your website will gain in site visitors.
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